Dementia Action Week
This Dementia Action Week, 18 – 24 May 2026, we will continue to raise awareness of dementia, the UK’s biggest killer, by sharing the stories behind the Forget Me Not.
Share your Forget Me Not story
Our Forget Me Not is a visible reminder that it’s only together we can beat dementia – by giving vital support to those who need it, funding ground-breaking research, and campaigning to make dementia the priority it should be.
Tell us the story behind why you wear your Forget Me Not and we will share it to our story wall.
Dementia Action Week is an awareness campaign led by Alzheimer’s Society, bringing people and organisations together to act on dementia.
This year, we’re encouraging everyone to join the Forget Me Not Appeal.
Behind each Forget Me Not badge, there are stories of lives devastated by dementia and when we all wear the badge together, it becomes a movement of hope, action and unity.
A visible reminder that it will take a society to beat dementia.